PIR Ready to File its Application for .NGO

Last August, Brian Cute, CEO of .ORG, The Public Interest Registry, first made mention of our intent to file an application to ICANN to manage the .NGO domain. Now, seven months later, we have less than a month to the closing of the application window, and we at PIR are eager to see how the review process unfolds.

We are often asked by our colleagues and registrants why we feel that .NGO will be an important top-level domain name in the Internet evolution. Our answer is simple – and is also one that Brian first delivered on that memorable day back in August:

"For the past decade, PIR has long stood as an advocate for higher Internet standards, working tirelessly to serve the best interest of over 9 million .ORG registrants. The core of our mission is to inspire and empower your community by helping organizations, individuals and companies alike to do more with their domain name extension and by providing a safe, trusted venue that brings those communities together.

Now, as the Internet stands on the cusp of a major sea-change with the introduction of new gTLDs, we have the opportunity to broaden and deepen our mission by applying for a domain extension specifically aimed at the needs of the global NGO community.

Why is PIR pursuing the .NGO application? The answer is quite simple: Whom better to serve the NGO community than a not-for-profit registry that shares their values. Since our founding in 2002, PIR has been serving the public interest and not-for-profit organizations, including those in the underserved markets. We understand the needs and wants of the NGO community and have a longstanding track record of running a stable, trusted registry that empowers non-profit organizations to build a community around a shared interest, value or passion. The pursuit of .NGO is a natural next step in our steadfast commitment to serving in the public’s interest."

FEATURED VIDEO: .NGO Explained in 90 Seconds

This past fall and winter, PIR actively met with NGOs all over the world to gain a better understanding of the NGO community, its needs, and how we, as the potential .NGO registry, can best assist them with their ongoing outreach efforts. To augment our world tour, we created a short video to explain .NGO and its benefits in 90 seconds.

For more videos, please visit www.ngotld.org.

Your Support Is Critical

As we progress in our application process, there will come a time when your voice will be needed to ensure a successful application to ICANN. Your support is critical in making sure that the voice of the NGO community is heard loud and clear, signaling to ICANN that the top-level domain name .NGO will serve this sector to advance its community interest. We will keep you posted on additional details on how you can help us with our effort in the weeks ahead.

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